Post by Deleted on Aug 22, 2019 11:34:36 GMT
Was just reading this interesting article.
Channel 4 is locked in a battle with “Netflix and porn” for the attention of younger audiences, according to its chief executive, as the television industry battles to attract a new generation of viewers raised on streaming services.
Channel 4 is attempting to improve the popularity of its All 4 catch-up service and the number of hours watched by viewers, rather than traditional live viewing figures. It is also putting more money into its youth-focussed E4 strand, moving staff out of London, and launching a new ad campaign based around complaints from viewers.
Patrick Holland, the controller of BBC Two, told the festival audience that he accepted that traditional live television channels were increasingly watched by older and wealthier viewers. He insisted his channel was fighting back, with shows such as a rebooted Top Gear attracting a consolidated audience of more than a million viewers in the 16-34 age bracket.
“Broadcast television has a problem with younger audiences,” he said. “The whole of broadcast television has older, posh people watching.”
Channel 4 is battling 'Netflix and porn', says its chief executive
Channel 4 is locked in a battle with “Netflix and porn” for the attention of younger audiences, according to its chief executive, as the television industry battles to attract a new generation of viewers raised on streaming services.
Channel 4 is attempting to improve the popularity of its All 4 catch-up service and the number of hours watched by viewers, rather than traditional live viewing figures. It is also putting more money into its youth-focussed E4 strand, moving staff out of London, and launching a new ad campaign based around complaints from viewers.
Patrick Holland, the controller of BBC Two, told the festival audience that he accepted that traditional live television channels were increasingly watched by older and wealthier viewers. He insisted his channel was fighting back, with shows such as a rebooted Top Gear attracting a consolidated audience of more than a million viewers in the 16-34 age bracket.
“Broadcast television has a problem with younger audiences,” he said. “The whole of broadcast television has older, posh people watching.”
Channel 4 is battling 'Netflix and porn', says its chief executive
Anymore to come?
