Post by Deleted on Jun 24, 2022 10:22:02 GMT
"We are adding an ad tier; we’re not adding ads to Netflix as you know it today. We’re adding an ad tier for folks who say, ‘Hey, I want a lower price and I’ll watch ads.'"
Netflix’s Co-CEO Ted Sarandos, speaking at the Cannes Lions advertising festival on Thursday, confirmed that the future of the streaming giant will include ads, explaining the about face. Netflix had long been against advertising on its subscription service but after posting disappointing figures showing it lost 200,000 subscribers, the company said would be introducing a less-expensive ad-supported tier to its service in a bid to bring in new customers and attempt to get back some of these subscribers.
Netflix’s Co-CEO Ted Sarandos, speaking at the Cannes Lions advertising festival on Thursday, confirmed that the future of the streaming giant will include ads, explaining the about face. Netflix had long been against advertising on its subscription service but after posting disappointing figures showing it lost 200,000 subscribers, the company said would be introducing a less-expensive ad-supported tier to its service in a bid to bring in new customers and attempt to get back some of these subscribers.
Anymore to come?
